Updated September 29, 2022.
How many (and what type of) photos are you using in your Baltimore-area rental property listings? One of the components of a successful rental property listing is having a stunning set of images to advertise your rental homes!
People respond to imagery more than text: if done well, your photos should help prospective tenants to see themselves living in your multi-family and single-family homes! Yet, many residential property owners are unsure how to make this work.
As your local expert in Maryland property management, our Rent Estate™ Advisors want to offer you some helpful tips!
It’s Best to Use a Professional Photographer
If you're trying to balance your income and expenses, you may be wondering why we recommend this step. Sure, it may cost you several hundred dollars to use a real estate photographer to capture your listing imagery—but it tends to be well worth the investment.
Professional photographers who focus on Baltimore-area real estate know how to highlight the beautiful aspects of your rental with shots that maximize the available space. Plus, they know how to help the best features of your Baltimore property stand out! A professional will work closely with you to determine what’s best for your unique needs.
A professional knows how to capture important details that help the space to seem functional and less personal.
You'll gain applicants from well-lit photos that make the space more inviting, especially with natural light.
Improved space management during shots also makes rooms look bigger because of the angle.
Hiring a professional photographer also allows you to count on them to know what to do to ensure each photo is beautiful while still maintaining an accurate representation of the space.
What Else Can You Do for Your Rental Homes?
If you don’t want to hire a photographer, there are other things you can do to improve your Baltimore City listing. It is always a good idea to invest some time into this process, either on your own or with professional Maryland property management services.
Before shooting real estate photos, keep these things in mind.
Capture Enough Photos
Take photos of most of the rooms or all of the rooms. This should include bathrooms, the kitchen, bedrooms, the living room, and the exterior.
Get Lighting Right
Always light the photos well. Whenever possible, use natural light since it is the most attractive option for the eye. You don’t want to have a dark interior that looks dingy—or like you ignore maintenance requests! These kinds of photos send the wrong signal to prospective applicants—and make tenant placement even harder.
Be sure to take photos of the upgrades to the property you have made. If you installed new tile or a beautiful new kitchen countertop, be sure those items stand out as desirable elements of your Baltimore rental homes.
Invest in the right gear. That means having the proper camera, lenses, and tripod to create accurate and beautifully clear photos. You may be able to rent photo equipment if you can't afford this kind of investment up front.
Unless you happen to have an iPhone 11 equipped with the right attachments for shooting real estate, your smartphone likely won't have the kind of power you need to get the right shots. If you plan to do this for a long time as a Rent Estate™ investor, you may even want to take a class or two to help you do it well.
Keep the Awkwardness Out
No one wants to see the interior of a toilet. Most people don’t want to see the dirty floor either. Be sure the photos you share are appealing in all ways. If you've got uncut grass outside or areas that need work, address these before you take a single shot. You want to make every image to be impressive.
Do Showings After Cleaning and Staging
Whenever possible, make sure you have already done all of the work to ready the location. That means cleaning the carpeting, handling the painting, and tackling the dirty areas before an applicant ever steps through the door. Most people want to be able to see themselves living in the space they are visiting.
Skip the 'Weird' Angles
You also don’t want to spend too much time climbing on couches or ladders to get a special angle. Experiment with your shots a little to see which angles benefit from eye level, slightly above eye level, or closer to the floor. Remember, give people the feeling that they are walking through the space as if they will be living there!
Hire a Maryland Property Management Company Instead!
Hiring a Maryland property management team could be one of the best decisions you make. At Renters Warehouse, we have the experience and know-how to help you maximize your Maryland rental homes!
Not only can a full-service property management company handle the listing process for you, but we can also handle the day-to-day care of your rental. Let us help you save time and frustration when renting your Baltimore-area rental property!
Our goal is to help you stay successful as a property owner by offering only the best customer service, coupled with our years of experience. Let our Rent Estate™ Advisors offer you guidance and support along the way.
If you're ready to get started putting our skills to work for you, download your FREE copy of our Property Listing Checklist! It'll help walk you through the process of crafting the crucial components of a property listing that draws in renters.